Website redesign for Apriority.
Scope
Complete website redesign of 5 pages, including new branding, copy, and information architecture.
Context
Apriority provides AI-driven debt management services for businesses, HR departments, benefits brokers, and realtors, targeting their clients and employees.
Timeline
2024 / ~3 weeks / freelance
Services provided
UI/UX design
Copywriting
Industry
B2B2C / Finance
Time to first designs
3 days (after ~7 hours of work)
Time to finish
Approx. 3 weeks (after ~50 hours of work)
Communication
Primarily asynchronous via Slack
Alignment meetings on Google Meet
Tools
Figma
